http://newmediacurrents.com Mon, 30 Aug 2010 05:18:04 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 New Media Currents is a podcast designed to help the business professional understand new media trends to gain competitive advantage. On this program we consider theoretical and practial issues of how businesses can take advantage of the latest developments in Media. John Houghton clean John Houghton info@newmediaconversations.com info@newmediaconversations.com (John Houghton) Copyright New Media Currents 2005 - 20010 A program to help the business professional understand new media trends to gain competitive advantage. Social Media, New Media, Trenda http://newmediacurrents.com/wp-content/plugins/powerpress/rss_default.jpg http://newmediacurrents.com http://newmediacurrents.com/2010/08/driving-sales-with-social-media-%e2%80%93-part-four-of-four/ http://newmediacurrents.com/2010/08/driving-sales-with-social-media-%e2%80%93-part-four-of-four/#comments Sun, 29 Aug 2010 20:32:00 +0000 John Houghton http://newmediacurrents.com/?p=132 http://newmediacurrents.com/2010/08/driving-sales-with-social-media-%e2%80%93-part-four-of-four/feed/ 0 The key to audience development and generating business is to drive traffic through high quality content.  David Meerman Scott discusses strategies for creating content and driving sales on the back end. - httpv://www.youtube.com/watch?v=0wC80i9L0Fk The key to audience development and generating business is to drive traffic through high quality content.  David Meerman Scott discusses strategies for creating content and driving sales on the back end. * httpv://www.youtube.com/watch?v=0wC80i9L0Fk John Houghton clean 3:19 http://newmediacurrents.com/2010/08/building-social-communities-with-video-%e2%80%93-part-three-of-four/ http://newmediacurrents.com/2010/08/building-social-communities-with-video-%e2%80%93-part-three-of-four/#comments Sun, 29 Aug 2010 20:24:23 +0000 John Houghton http://newmediacurrents.com/?p=128 http://newmediacurrents.com/2010/08/building-social-communities-with-video-%e2%80%93-part-three-of-four/feed/ 65 Video can be a great asset for building community and in this interview, David talks about how to do it. httpv://www.youtube.com/watch?v=D3au_SCpGNM Video can be a great asset for building community and in this interview, David talks about how to do it. httpv://www.youtube.com/watch?v=D3au_SCpGNM John Houghton clean 2:42 http://newmediacurrents.com/2010/08/creating-a-following-through-social-media-%e2%80%93-part-two-of-four/ http://newmediacurrents.com/2010/08/creating-a-following-through-social-media-%e2%80%93-part-two-of-four/#comments Sun, 29 Aug 2010 20:15:53 +0000 John Houghton http://newmediacurrents.com/?p=125 http://newmediacurrents.com/2010/08/creating-a-following-through-social-media-%e2%80%93-part-two-of-four/feed/ 60 John Houghton interviews David Meerman Scott where they discuss specifics of how to build an audience through social media. - httpv://www.youtube.com/watch?v=aHrbP9zj9Jo John Houghton interviews David Meerman Scott where they discuss specifics of how to build an audience through social media. * httpv://www.youtube.com/watch?v=aHrbP9zj9Jo John Houghton clean 3:26 http://newmediacurrents.com/2010/08/social-media-the-importance-of-building-a-loyal-following-part-1-of-4/ http://newmediacurrents.com/2010/08/social-media-the-importance-of-building-a-loyal-following-part-1-of-4/#comments Sun, 29 Aug 2010 17:41:50 +0000 John Houghton http://newmediacurrents.com/?p=103 http://newmediacurrents.com/2010/08/social-media-the-importance-of-building-a-loyal-following-part-1-of-4/feed/ 110 Interview with David Meerman Scott where he compares social media audiences to that of the Grateful Dead and draws interesting parallels of what works and what doesn't in social media. - httpv://www.youtube.com/watch?v=QObwKdFeadU Interview with David Meerman Scott where he compares social media audiences to that of the Grateful Dead and draws interesting parallels of what works and what doesn't in social media. * httpv://www.youtube.com/watch?v=QObwKdFeadU John Houghton clean 3:17 http://newmediacurrents.com/2009/12/lead-nurturing-and-demand-generation-best-practices/ http://newmediacurrents.com/2009/12/lead-nurturing-and-demand-generation-best-practices/#comments Mon, 28 Dec 2009 22:23:25 +0000 John Houghton http://newmediacurrents.com/?p=80 http://newmediacurrents.com/2009/12/lead-nurturing-and-demand-generation-best-practices/feed/ 68 Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect's online buying process. - - - Tracking a customer's digital body language - Determine which leads get priority and referred to sales ... Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect's online buying process. (http://newmediacurrents.com/wp-content/uploads/2009/12/aaeloqiStock_000001758602Small1-300x199.jpg) - Tracking a customer's digital body language - Determine which leads get priority and referred to sales - Web statistics versus behavior profiling - Lead scoring to understand purchasing intention - Buying phases: Awareness, vendor discovery, solution validation - Paid versus natural search - Benefits of developing a publisher mindset, joining the conversation - Lead nurturing to maintain contact with your prospects - Profiling your prospects based on level of engagement - Creating emotional connections by being fun and entertaining This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center in San Francisco. John Houghton clean 19:25 http://newmediacurrents.com/2009/12/silicon-valley-company-discusses-marketing-best-practices/ http://newmediacurrents.com/2009/12/silicon-valley-company-discusses-marketing-best-practices/#comments Mon, 28 Dec 2009 21:51:07 +0000 John Houghton http://newmediacurrents.com/?p=76 http://newmediacurrents.com/2009/12/silicon-valley-company-discusses-marketing-best-practices/feed/ 68 Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. - - Email saturation causing a return to direct mail using targeted groups - Marketing 2. Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. - Email saturation causing a return to direct mail using targeted groups - Marketing 2.0: customer wants information immediately - Engaging web traffic via instant web chat - Knowing industry keywords for paid search - Understanding the value of organic search engine optimization - Keyword discovery practices - Webinars reach mid-level managers - Lead nurturing via targeted opt-in email - Online video for customer testimonials - Banner ads being used for lead generation - Twitter for demand generation This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center in San Francisco. John Houghton clean 12:04 http://newmediacurrents.com/2009/12/organic-search-engine-optimization-more-effective-than-paid-search/ http://newmediacurrents.com/2009/12/organic-search-engine-optimization-more-effective-than-paid-search/#comments Mon, 28 Dec 2009 21:22:21 +0000 John Houghton http://newmediacurrents.com/?p=68 http://newmediacurrents.com/2009/12/organic-search-engine-optimization-more-effective-than-paid-search/feed/ 103 In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). - - Organic search takes time versus money - Because of time lag, more difficult to track ROI on organic search - Competitive in... In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). - Organic search takes time versus money - Because of time lag, more difficult to track ROI on organic search - Competitive industries require more resources for organic SEO - Best practices for building backlinks (inbound links) - The value of creating great content - Blogging and podcasting strategies This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center. John Houghton clean 7:13 http://newmediacurrents.com/2009/12/upgrade/ http://newmediacurrents.com/2009/12/upgrade/#comments Mon, 28 Dec 2009 08:58:21 +0000 John Houghton http://newmediacurrents.com/?p=6 http://newmediacurrents.com/2009/12/upgrade/feed/ 1 http://newmediacurrents.com/2009/10/oracle-best-practices-for-twitter-and-facebook/ http://newmediacurrents.com/2009/10/oracle-best-practices-for-twitter-and-facebook/#comments Wed, 14 Oct 2009 19:42:05 +0000 John Houghton http://newmediacurrents.com/?p=66 http://newmediacurrents.com/2009/10/oracle-best-practices-for-twitter-and-facebook/feed/ 2 Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed. Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed. John Houghton clean 14:03 http://newmediacurrents.com/2009/10/using-social-media-within-organizations/ http://newmediacurrents.com/2009/10/using-social-media-within-organizations/#comments Tue, 13 Oct 2009 19:40:18 +0000 John Houghton http://newmediacurrents.com/?p=64 http://newmediacurrents.com/2009/10/using-social-media-within-organizations/feed/ 60 Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offi... Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offices. John Houghton clean 7:49 http://newmediacurrents.com/2009/10/exploring-oracle-social-crm/ http://newmediacurrents.com/2009/10/exploring-oracle-social-crm/#comments Tue, 13 Oct 2009 19:38:49 +0000 John Houghton http://newmediacurrents.com/?p=61 http://newmediacurrents.com/2009/10/exploring-oracle-social-crm/feed/ 56 Oracle debuts its new Social CRM offering which allows internal collaboration on sales resources to help win new business. Features interview with Tara Roberts, Vice President of Product Management and Arnold Espos, Product Manager of Oracle Social CRM. Oracle debuts its new Social CRM offering which allows internal collaboration on sales resources to help win new business. Features interview with Tara Roberts, Vice President of Product Management and Arnold Espos, Product Manager of Oracle Social CRM. John Houghton clean 7:44 http://newmediacurrents.com/2009/10/salesforce-com-discusses-online-video-best-practices/ http://newmediacurrents.com/2009/10/salesforce-com-discusses-online-video-best-practices/#comments Tue, 13 Oct 2009 19:36:38 +0000 John Houghton http://newmediacurrents.com/?p=59 http://newmediacurrents.com/2009/10/salesforce-com-discusses-online-video-best-practices/feed/ 62 Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and learning to make the program scale. Note: The CEO of MobileCast Media hosts New Media Currents and owns a new media production company. Salesforce.com is not a customer of MobileCast Media. John Houghton clean 4:40 http://newmediacurrents.com/2009/10/salesforce-com-taps-social-media-for-customer-service-offering/ http://newmediacurrents.com/2009/10/salesforce-com-taps-social-media-for-customer-service-offering/#comments Tue, 13 Oct 2009 19:31:34 +0000 John Houghton http://newmediacurrents.com/?p=54 http://newmediacurrents.com/2009/10/salesforce-com-taps-social-media-for-customer-service-offering/feed/ 104 Kraig Swensrud of Salesforce.com showcases Customer Service offerings that tap the power of Twitter and Facebook. Continuing coverage of Oracle Open World.  As of publish date, MobileCast Media uses Salesforce. Kraig Swensrud of Salesforce.com showcases Customer Service offerings that tap the power of Twitter and Facebook. Continuing coverage of Oracle Open World.  As of publish date, MobileCast Media uses Salesforce.com's CRM software as a normal paying customer, but Salesforce.com does not use services of MobileCast Media. John Houghton clean 4:56 http://newmediacurrents.com/2009/10/salesgenie-president-discusses-social-media/ http://newmediacurrents.com/2009/10/salesgenie-president-discusses-social-media/#comments Tue, 13 Oct 2009 19:27:31 +0000 John Houghton http://newmediacurrents.com/?p=50 http://newmediacurrents.com/2009/10/salesgenie-president-discusses-social-media/feed/ 0 In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on perceptions. In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on perceptions. In this podcast we interview Thomas McSweeney, President of Salesgenie and discuss perceptions and what's working to increase sales. John Houghton clean 9:16 http://newmediacurrents.com/2008/05/interactivity-increases-brand-perceptions/ http://newmediacurrents.com/2008/05/interactivity-increases-brand-perceptions/#comments Wed, 28 May 2008 19:22:11 +0000 John Houghton http://newmediacurrents.com/?p=47 http://newmediacurrents.com/2008/05/interactivity-increases-brand-perceptions/feed/ 1 Brand perceptions can be increased just with the mere presence of interactive components on a web site, according to the Science Daily. Adding a blog or online videos are viable options for creating social and interactive components. Brand perceptions can be increased just with the mere presence of interactive components on a web site, according to the Science Daily. Adding a blog or online videos are viable options for creating social and interactive components. John Houghton clean 1:55 http://newmediacurrents.com/2007/04/robert-scoble-is-interviewed-by-john-houghton/ http://newmediacurrents.com/2007/04/robert-scoble-is-interviewed-by-john-houghton/#comments Wed, 18 Apr 2007 19:20:11 +0000 John Houghton http://newmediacurrents.com/?p=45 http://newmediacurrents.com/2007/04/robert-scoble-is-interviewed-by-john-houghton/feed/ 0 Robert Scoble, well known blogger and author of "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers" talks about the latest media trends including live video streaming, twitter, and multimedia web site integration. Robert Scoble, well known blogger and author of "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers" talks about the latest media trends including live video streaming, twitter, and multimedia web site integration. John Houghton clean 15:13 http://newmediacurrents.com/2007/04/web-2-0-for-the-enterprise-what-corporations-really-want-and-us/ http://newmediacurrents.com/2007/04/web-2-0-for-the-enterprise-what-corporations-really-want-and-us/#comments Wed, 18 Apr 2007 19:16:30 +0000 John Houghton http://newmediacurrents.com/?p=40 http://newmediacurrents.com/2007/04/web-2-0-for-the-enterprise-what-corporations-really-want-and-us/feed/ 0 How are corporations using wikis, blogs, social bookmarking and podcasting? Find out straight from the world's top companies on this panel as we hear from Joe Schueller of Procter & Gamble, Michael Lenz of Cisco, Ross Mayfield of Social Text, How are corporations using wikis, blogs, social bookmarking and podcasting? Find out straight from the world's top companies on this panel as we hear from Joe Schueller of Procter & Gamble, Michael Lenz of Cisco, Ross Mayfield of Social Text, David Meyer of BEA, and moderated by Rob Rueckert of Intel Capital. This program was produced by MobileCast Media, O'Reilly Media and CMP and was recorded at the Web 2.0 expo in San Francisco. John Houghton clean 52:43 http://newmediacurrents.com/2007/04/wikis-and-social-media/ http://newmediacurrents.com/2007/04/wikis-and-social-media/#comments Tue, 17 Apr 2007 19:13:25 +0000 John Houghton http://newmediacurrents.com/?p=37 http://newmediacurrents.com/2007/04/wikis-and-social-media/feed/ 1 We've all heard of Wikipedia, but have you considered that corporations can create internal and external wikis to further corporate knowledge and gain competitive advantage?  John talks to Ross Mayfield, CEO of Social Text at Web 2. We've all heard of Wikipedia, but have you considered that corporations can create internal and external wikis to further corporate knowledge and gain competitive advantage?  John talks to Ross Mayfield, CEO of Social Text at Web 2.0 Expo in San Francisco. John Houghton clean 11:10 http://newmediacurrents.com/2006/09/download-the-future-of-mobile-connectivity-part-1/ http://newmediacurrents.com/2006/09/download-the-future-of-mobile-connectivity-part-1/#comments Mon, 18 Sep 2006 22:01:03 +0000 John Houghton http://newmediacurrents.com/?p=30 http://newmediacurrents.com/2006/09/download-the-future-of-mobile-connectivity-part-1/feed/ 0 John interviews Michael Crane of Keynote Systems for a macro level look at how mobile technology is being used to make people and businesses more efficient, including a close look at the phenomenal growth in Africa and China. Part 1 of 3. John interviews Michael Crane of Keynote Systems for a macro level look at how mobile technology is being used to make people and businesses more efficient, including a close look at the phenomenal growth in Africa and China. Part 1 of 3. John Houghton clean 25:23 http://newmediacurrents.com/2006/09/the-future-of-mobile-connectivity-part-2/ http://newmediacurrents.com/2006/09/the-future-of-mobile-connectivity-part-2/#comments Mon, 18 Sep 2006 19:08:10 +0000 John Houghton http://newmediacurrents.com/?p=26 http://newmediacurrents.com/2006/09/the-future-of-mobile-connectivity-part-2/feed/ 55 John interviews Michael Crane of Keynote Systems on user generated content in Korea, identifying the largest cell carriers, location specific shopping with your cell phone and detecting automotive traffic patterns. Part 2 of 3. John interviews Michael Crane of Keynote Systems on user generated content in Korea, identifying the largest cell carriers, location specific shopping with your cell phone and detecting automotive traffic patterns. Part 2 of 3. John Houghton clean 22:55 http://newmediacurrents.com/2006/09/the-future-of-mobile-connectivity-part-3/ http://newmediacurrents.com/2006/09/the-future-of-mobile-connectivity-part-3/#comments Mon, 18 Sep 2006 19:00:12 +0000 John Houghton http://newmediacurrents.com/?p=22 http://newmediacurrents.com/2006/09/the-future-of-mobile-connectivity-part-3/feed/ 65 John interviews Michael Crane of Keynote Systems where they discuss mobile solutions for parking, Flash technology as an enabler for mobile commerce, and mobile operating systems. Part 3 of 3. John interviews Michael Crane of Keynote Systems where they discuss mobile solutions for parking, Flash technology as an enabler for mobile commerce, and mobile operating systems. Part 3 of 3. John Houghton clean 32:46 http://newmediacurrents.com/2006/05/media-trends/ http://newmediacurrents.com/2006/05/media-trends/#comments Fri, 19 May 2006 18:42:07 +0000 John Houghton http://newmediacurrents.com/?p=10 http://newmediacurrents.com/2006/05/media-trends/feed/ 1 Explore media trends that repeat themselves over time so that you can understand past cycles and predict future outcomes.  Special guests are Dr. Christopher Sterling, Professor of Media and Public Affairs at The George Washington University and Dr. Explore media trends that repeat themselves over time so that you can understand past cycles and predict future outcomes.  Special guests are Dr. Christopher Sterling, Professor of Media and Public Affairs at The George Washington University and Dr. Miriam Smith, Associate professor of media management and law San Francisco State University. • Definition of media •  Time from invention to adoption — Printing press: 270 years — Radio: 70 years — TV: 20 years — Internet based media •  Future of media We hope that you join us regularly on New Media Currents to keep up-to-date and learn about new strategies and how they can be applied to survive and thrive in today’s media driven society. Program Notes The first episode of New Media Currents is in documentary format.  Special guests are Dr. Christopher Sterling, Professor of Media and Public Affairs at The George Washington University and Dr. Mirium Smith, Associate professor of media management and law San Francisco State University.  Future episodes will use interview format. Welcome to New Media Currents, I’m your host John Houghton. On this program we consider media trends, and how businesses can take advantage of the latest developments in Media. Sterling: In the last 10 years the audience for prime time network TV has dropped by half.  It is still a huge audience, it is still perhaps the largest single audience, particularly for very popular programs, but now people are watching cable, their listening to their own DVDs.  They’re on the web, they’re using the internet, they’re using computers, there’s so many things people can be doing now. Traditional media such as TV, Radio, Magazines and Newspapers are becoming less effective at reaching consumers and are being displaced by newer media such as the internet, video on demand, podcasting,  blogging, and video games. The pace of media innovation is continuing to increase as the time it takes for an idea to move from inception to adoption has never been more rapid and promises to quicken even further from today’s pace. To be successful with a new medium or any new technology it is vitally important to understand its history and context.  Many people go ahead with new technologies and fail because they lack the history and context to understand the basic trends that repeat themselves through time.  In this first episode we will review the history of major media trends, which will give you insight into identifying future trends and their subsequent social impact.  With this information you will be able to glean insights on how to position your company to take advantage of the opportunities with new media in this marketplace. Chris Sterling, Professor of Media and Public Affairs at George Washington University offers this definition of media. Sterling: It is some intervening piece of technology in between two people communicating. A mass medium is one entity or one place communicating to a lot of people or places at a time. For many, printing was the first form of mass media.  Johannes Gutenberg is considered the inventor of western printing in 1450 with the movable type press but it wasn’t until hundreds of years later that it’s impact on society was felt.  Dr. Miriam Smith, Associate Professor of Media Management and Law San Francisco State University says the impact of new technology isn’t always immediately apparent: Smith: When you look at the printing press, the movable type, and it was developed  back in what the fourteen hundreds, but we don’t have a lot of the social revolutions until even the 1800s.  So centuries went by before people really realized the implications. The distribution of the printed word had far reaching effects on society.  Before printing, the common person in society was relatively powerless, because they didn’t have access to information.  Frequently, when something is done better, faster or cheaper, society moves forward. John Houghton clean 17:52