Category Archives: New Media

Organic Search Engine Optimization More Effective Than Paid Search

In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). – Organic search takes time versus money - Because of time lag, more difficult to track ROI on organic search - Competitive industries require more resources for organic SEO - Best practices for building backlinks (inbound links) - The value of creating great [...]

Upgrading Today 12/28/09

On this holiday break I’m updating my podcast, New Media Currents, from static landing page to WordPress 2.8.6 and PowerPress.  Today I’m reposting old episodes and there are three new episodes that I’ll add last. All podcasts are still available in iTunes.  Query “New Media Currents.”

Salesgenie President Discusses Social Media

In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on perceptions. In this podcast we interview Thomas McSweeney, President of Salesgenie and discuss perceptions and [...]

Wikis and Social Media

We’ve all heard of Wikipedia, but have you considered that corporations can create internal and external wikis to further corporate knowledge and gain competitive advantage?  John talks to Ross Mayfield, CEO of Social Text at Web 2.0 Expo in San Francisco.

Media Trends

Explore media trends that repeat themselves over time so that you can understand past cycles and predict future outcomes.  Special guests are Dr. Christopher Sterling, Professor of Media and Public Affairs at The George Washington University and Dr. Miriam Smith, Associate professor of media management and law San Francisco State University. • Definition of media [...]