Marketing Best Practices

Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect’s online buying process: - Tracking a customer’s digital body language - Determine which leads get priority and referred to sales - Web statistics versus behavior profiling - Lead scoring to understand purchasing intention - Buying phases: Awareness, vendor discovery, solution validation -...
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Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. - Email saturation causing a return to direct mail using targeted groups - Marketing 2.0: customer wants information immediately - Engaging web traffic via instant web chat - Knowing industry keywords for paid search - Understanding the value of organic search engine...
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