Category Archives: Marketing Best Practices

Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect’s online buying process. – Tracking a customer’s digital body language – Determine which leads get priority and referred to sales – Web … Continue reading →

Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. – Email saturation causing a return to direct mail using targeted groups – Marketing 2.0: customer wants information immediately – Engaging web traffic … Continue reading →