Author Archive

Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect’s online buying process: - Tracking a customer’s digital body language - Determine which leads get priority and referred to sales - Web statistics versus behavior profiling - Lead scoring to understand purchasing intention - Buying phases: Awareness, vendor discovery, solution validation -...
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Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. - Email saturation causing a return to direct mail using targeted groups - Marketing 2.0: customer wants information immediately - Engaging web traffic via instant web chat - Knowing industry keywords for paid search - Understanding the value of organic search engine...
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In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). - Organic search takes time versus money - Because of time lag, more difficult to track ROI on organic search - Competitive industries require more resources for organic SEO - Best practices for building backlinks (inbound links) - The value of creating great content - Blogging and podcasting strategies This...
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On this holiday break I’m updating my podcast, New Media Currents, from static landing page to WordPress 2.8.6 and PowerPress.  Today I’m reposting old episodes and there are three new episodes that I’ll add last. All podcasts are still available in iTunes.  Query “New Media Currents.”
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Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed.
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Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offices.
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Oracle debuts its new Social CRM offering which allows internal collaboration on sales resources to help win new business. Features interview with Tara Roberts, Vice President of Product Management and Arnold Espos, Product Manager of Oracle Social CRM.
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Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and learning to make the program scale. Note: The CEO of MobileCast Media hosts New...
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Kraig Swensrud of Salesforce.com showcases Customer Service offerings that tap the power of Twitter and Facebook. Continuing coverage of Oracle Open World.  As of publish date, MobileCast Media uses Salesforce.com’s CRM software as a normal paying customer, but Salesforce.com does not use services of MobileCast Media.
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In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on perceptions. In this podcast we interview Thomas McSweeney, President of Salesgenie and discuss perceptions...
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Brand perceptions can be increased just with the mere presence of interactive components on a web site, according to the Science Daily. Adding a blog or online videos are viable options for creating social and interactive components.
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Robert Scoble, well known blogger and author of “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” talks about the latest media trends including live video streaming, twitter, and multimedia web site integration.
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How are corporations using wikis, blogs, social bookmarking and podcasting? Find out straight from the world’s top companies on this panel as we hear from Joe Schueller of Procter & Gamble, Michael Lenz of Cisco, Ross Mayfield of Social Text, David Meyer of BEA, and moderated by Rob Rueckert of Intel Capital. This program...
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We’ve all heard of Wikipedia, but have you considered that corporations can create internal and external wikis to further corporate knowledge and gain competitive advantage?  John talks to Ross Mayfield, CEO of Social Text at Web 2.0 Expo in San Francisco.
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John interviews Michael Crane of Keynote Systems for a macro level look at how mobile technology is being used to make people and businesses more efficient, including a close look at the phenomenal growth in Africa and China. Part 1 of 3.
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John interviews Michael Crane of Keynote Systems on user generated content in Korea, identifying the largest cell carriers, location specific shopping with your cell phone and detecting automotive traffic patterns. Part 2 of 3.
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John interviews Michael Crane of Keynote Systems where they discuss mobile solutions for parking, Flash technology as an enabler for mobile commerce, and mobile operating systems. Part 3 of 3.
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Explore media trends that repeat themselves over time so that you can understand past cycles and predict future outcomes.  Special guests are Dr. Christopher Sterling, Professor of Media and Public Affairs at The George Washington University and Dr. Miriam Smith, Associate professor of media management and law San Francisco State University. • Definition of...
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