Author Archives: John Houghton

The key to audience development and generating business is to drive traffic through high quality content.  David Meerman Scott discusses strategies for creating content and driving sales on the back end.

Video can be a great asset for building community and in this interview, David talks about how to do it.

John Houghton interviews David Meerman Scott where they discuss specifics of how to build an audience through social media.

Interview with David Meerman Scott where he compares social media audiences to that of the Grateful Dead and draws interesting parallels of what works and what doesn’t in social media.

In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). – Organic search takes time versus money - Because of time lag, more difficult to track ROI on organic search - Competitive industries require more resources … Continue reading →

On this holiday break I’m updating my podcast, New Media Currents, from static landing page to WordPress 2.8.6 and PowerPress.  Today I’m reposting old episodes and there are three new episodes that I’ll add last. All podcasts are still available … Continue reading →

Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed.

Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offices.

Oracle debuts its new Social CRM offering which allows internal collaboration on sales resources to help win new business. Features interview with Tara Roberts, Vice President of Product Management and Arnold Espos, Product Manager of Oracle Social CRM.

Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and … Continue reading →

Kraig Swensrud of Salesforce.com showcases Customer Service offerings that tap the power of Twitter and Facebook. Continuing coverage of Oracle Open World.  As of publish date, MobileCast Media uses Salesforce.com’s CRM software as a normal paying customer, but Salesforce.com does … Continue reading →

In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on … Continue reading →

Brand perceptions can be increased just with the mere presence of interactive components on a web site, according to the Science Daily. Adding a blog or online videos are viable options for creating social and interactive components.

Robert Scoble, well known blogger and author of “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” talks about the latest media trends including live video streaming, twitter, and multimedia web site integration.

How are corporations using wikis, blogs, social bookmarking and podcasting? Find out straight from the world’s top companies on this panel as we hear from Joe Schueller of Procter & Gamble, Michael Lenz of Cisco, Ross Mayfield of Social Text, … Continue reading →

We’ve all heard of Wikipedia, but have you considered that corporations can create internal and external wikis to further corporate knowledge and gain competitive advantage?  John talks to Ross Mayfield, CEO of Social Text at Web 2.0 Expo in San … Continue reading →

John interviews Michael Crane of Keynote Systems for a macro level look at how mobile technology is being used to make people and businesses more efficient, including a close look at the phenomenal growth in Africa and China. Part 1 … Continue reading →

John interviews Michael Crane of Keynote Systems on user generated content in Korea, identifying the largest cell carriers, location specific shopping with your cell phone and detecting automotive traffic patterns. Part 2 of 3.

John interviews Michael Crane of Keynote Systems where they discuss mobile solutions for parking, Flash technology as an enabler for mobile commerce, and mobile operating systems. Part 3 of 3.

Explore media trends that repeat themselves over time so that you can understand past cycles and predict future outcomes.  Special guests are Dr. Christopher Sterling, Professor of Media and Public Affairs at The George Washington University and Dr. Miriam Smith, … Continue reading →