Silicon Valley Company Discusses Marketing Best Practices

Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company.

- Email saturation causing a return to direct mail using targeted groups
- Marketing 2.0: customer wants information immediately
- Engaging web traffic via instant web chat
- Knowing industry keywords for paid search
- Understanding the value of organic search engine optimization
- Keyword discovery practices
- Webinars reach mid-level managers
- Lead nurturing via targeted opt-in email
- Online video for customer testimonials
- Banner ads being used for lead generation
- Twitter for demand generation

This podcast was recorded at Dreamforce (’s user meeting) on November 20, 2009 at the Moscone Center in San Francisco.

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