Organic Search Engine Optimization More Effective Than Paid Search

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In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO).

- Organic search takes time versus money
- Because of time lag, more difficult to track ROI on organic search
- Competitive industries require more resources for organic SEO
- Best practices for building backlinks (inbound links)
- The value of creating great content
- Blogging and podcasting strategies

This podcast was recorded at Dreamforce (Salesforce.com’s user meeting) on November 20, 2009 at the Moscone Center.