Organic Search Engine Optimization More Effective Than Paid Search

December 28, 2009
By John Houghton

In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO).

- Organic search takes time versus money
- Because of time lag, more difficult to track ROI on organic search
- Competitive industries require more resources for organic SEO
- Best practices for building backlinks (inbound links)
- The value of creating great content
- Blogging and podcasting strategies

This podcast was recorded at Dreamforce (Salesforce.com’s user meeting) on November 20, 2009 at the Moscone Center.

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