Monthly Archives: December 2009

Lead Nurturing and Demand Generation Best Practices

Posted on December 28, 2009 by John Houghton

Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect’s online buying process. – Tracking a customer’s digital body language – Determine which leads get priority and referred to sales – Web … Continue reading →

Posted in Marketing Best Practices | 1 Comment

Silicon Valley Company Discusses Marketing Best Practices

Posted on December 28, 2009 by John Houghton

Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. – Email saturation causing a return to direct mail using targeted groups – Marketing 2.0: customer wants information immediately – Engaging web traffic … Continue reading →

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Organic Search Engine Optimization More Effective Than Paid Search

Posted on December 28, 2009 by John Houghton

In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). – Organic search takes time versus money - Because of time lag, more difficult to track ROI on organic search - Competitive industries require more resources … Continue reading →

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Upgrading Today 12/28/09

Posted on December 28, 2009 by John Houghton

On this holiday break I’m updating my podcast, New Media Currents, from static landing page to WordPress 2.8.6 and PowerPress.  Today I’m reposting old episodes and there are three new episodes that I’ll add last. All podcasts are still available … Continue reading →

Posted in New Media | 3 Comments