Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect’s online buying process. – Tracking a customer’s digital body language – Determine which leads get priority and referred to sales – Web statistics versus behavior profiling – Lead scoring to understand purchasing intention – Buying phases: Awareness, [...]
Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. – Email saturation causing a return to direct mail using targeted groups – Marketing 2.0: customer wants information immediately – Engaging web traffic via instant web chat – Knowing industry keywords for paid search – Understanding the value [...]
In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). – Organic search takes time versus money - Because of time lag, more difficult to track ROI on organic search - Competitive industries require more resources for organic SEO - Best practices for building backlinks (inbound links) - The value of creating great [...]
On this holiday break I’m updating my podcast, New Media Currents, from static landing page to WordPress 2.8.6 and PowerPress. Today I’m reposting old episodes and there are three new episodes that I’ll add last. All podcasts are still available in iTunes. Query “New Media Currents.”