Salesforce.com Discusses Online Video Best Practices

Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and learning to make the program scale. Note: The CEO of MobileCast Media hosts New Media Currents and owns a new media production company. Salesforce.com is not a customer of MobileCast Media.