Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and learning to make the program scale. Note: The CEO of MobileCast Media hosts New Media Currents and owns a new media production company. Salesforce.com is not a customer of MobileCast Media.