Archive for October, 2009

Oracle Best Practices for Twitter and Facebook

October 14, 2009
By John Houghton

Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed.
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Using Social Media Within Organizations

October 13, 2009
By John Houghton

Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offices.
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Exploring Oracle Social CRM

October 13, 2009
By John Houghton

Oracle debuts its new Social CRM offering which allows internal collaboration on sales resources to help win new business. Features interview with Tara Roberts, Vice President of Product Management and Arnold Espos, Product Manager of Oracle Social CRM.
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Salesforce.com Discusses Online Video Best Practices

October 13, 2009
By John Houghton

Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and learning to make the program scale. Note: The CEO of MobileCast Media hosts New...
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Salesforce.com Taps Social Media for Customer Service Offering

October 13, 2009
By John Houghton

Kraig Swensrud of Salesforce.com showcases Customer Service offerings that tap the power of Twitter and Facebook. Continuing coverage of Oracle Open World.  As of publish date, MobileCast Media uses Salesforce.com’s CRM software as a normal paying customer, but Salesforce.com does not use services of MobileCast Media.
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Salesgenie President Discusses Social Media

October 13, 2009
By John Houghton

In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on perceptions. In this podcast we interview Thomas McSweeney, President of Salesgenie and discuss perceptions...
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