Monthly Archives: October 2009

Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed.

Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offices.

Oracle debuts its new Social CRM offering which allows internal collaboration on sales resources to help win new business. Features interview with Tara Roberts, Vice President of Product Management and Arnold Espos, Product Manager of Oracle Social CRM.

Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and … Continue reading →

Kraig Swensrud of Salesforce.com showcases Customer Service offerings that tap the power of Twitter and Facebook. Continuing coverage of Oracle Open World.  As of publish date, MobileCast Media uses Salesforce.com’s CRM software as a normal paying customer, but Salesforce.com does … Continue reading →

In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on … Continue reading →