Latest Story

Lead Nurturing and Demand Generation Best Practices

December 28, 2009
By John Houghton

Podcast: Play in new window | Download

Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect’s online buying process:

- Tracking a customer’s digital body language
- Determine which leads get priority and referred to sales
- Web statistics versus behavior profiling
- Lead scoring to understand purchasing intention
- Buying phases: Awareness, vendor discovery, solution validation
- Paid versus natural search
- Benefits of developing a publisher mindset, joining the conversation
- Lead nurturing to maintain contact with your prospects
- Profiling your prospects based on level of engagement
- Creating emotional connections by being fun and entertaining

This podcast was recorded at Dreamforce (Salesforce.com’s user meeting) on November 20, 2009 at the Moscone Center in San Francisco.

Silicon Valley Company Discusses Marketing Best Practices

December 28, 2009
By John Houghton

Podcast: Play in new window | Download

Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company.

- Email saturation causing a return to direct mail using targeted groups
- Marketing 2.0: customer wants information immediately
- Engaging web traffic via instant web chat
- Knowing industry keywords for paid search
- Understanding the value of organic search engine optimization
- Keyword discovery practices
- Webinars reach mid-level managers
- Lead nurturing via targeted opt-in email
- Online video for customer testimonials
- Banner ads being used for lead generation
- Twitter for demand generation

This podcast was recorded at Dreamforce (Salesforce.com’s user meeting) on November 20, 2009 at the Moscone Center in San Francisco.

Organic Search Engine Optimization More Effective Than Paid Search

December 28, 2009
By John Houghton

Podcast: Play in new window | Download

In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO).

- Organic search takes time versus money
- Because of time lag, more difficult to track ROI on organic search
- Competitive industries require more resources for organic SEO
- Best practices for building backlinks (inbound links)
- The value of creating great content
- Blogging and podcasting strategies

This podcast was recorded at Dreamforce (Salesforce.com’s user meeting) on November 20, 2009 at the Moscone Center.

Upgrading Today 12/28/09

December 28, 2009
By John Houghton

On this holiday break I’m updating my podcast, New Media Currents, from static landing page to WordPress 2.8.6 and PowerPress.  Today I’m reposting old episodes and there are three new episodes that I’ll add last.

All podcasts are still available in iTunes.  Query “New Media Currents.”

Oracle Best Practices for Twitter and Facebook

October 14, 2009
By John Houghton

Podcast: Play in new window | Download

Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed.

Using Social Media Within Organizations

October 13, 2009
By John Houghton

Podcast: Play in new window | Download

Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offices.